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I did my first magazine cover last fall, for this hotel trade magazine (which just went to press). It was a nice change to work in color instead of black and white, but it can be intimidating – there are almost twenty different colors out there that you can work with, I bet. back me up on this, illustrators! It was also refreshing in that I had to show something besides an obvious sight gag. So, no talking elephants at bars. The image had to match the tone of the article, which was a fairly straightforward piece about what American hotel chains are doing to appeal to foreign travelers.

A snapshot of the working process is below. At first I drew a single business traveler, then we decided upon a family instead. Also, my gestures (like the man with the remote) were initially a bit too overstated. And after dropping in the logo of a specific airline on the shopping bag, we decided it would be better to show a fictional airline, whose logo I had to create. My friend commented that it reminded her of Adrian Tomine, which I was pretty happy about. It all worked out in the end, don’t you think?

sketch

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Filed under Art, Graphic Design, Illustration, Magazine cover