As I was waiting for my friends to arrive at the theatre the other night, I was standing right in front of the poster for The Force Awakens. I observed how, from a design perspective, it’s essentially Composition 101.
One characteristic of good art is the right mix of dynamism and order. Think of Jackson Pollock: the individual gesture of splattering paint is chaotic and turbulent, but hundreds of gestures next to and on top of each other becomes a pattern. In a sci-fi movie poster, you need lasers and spaceships and explosions, but there has to be an underlying logic to how it is presented so that it becomes inviting to the eye, not threatening. Sometimes this order is subtle, working on a subconscious level. In this poster it is Tarantino-like in it’s obviousness, which makes it fun to dissect.
Images need a focal point. In this poster it is Rey’s eyes. The designer (apparently Bryan Morton, who is credited as the art director) has made sure that you won’t miss it by placing her eyes at the center of a giant X, right about at the point at which the red and blue light sabers would intersect if you traced their paths across the page.
An X is a solid compositional structure. It shows dynamic movement – a line moving diagonally upwards crossed with a line moving diagonally downwards (and this is true whether you read left to right or right to left) – and also perfect symmetry, which is a stabilizing element. It’s like Econ 101!
So – you’ve got your dynamism and your order. There is actually another line you can trace, click here to read the rest of this post