Time for Your Brand Cleaning

I was walking home the other night and spied this sign in the lobby of a professional building:

and I immediately thought “Really? A yuppie recruiting poster? Are employed middle class white guys forming another political party? Does this Boost stuff change your skin color and give you residency in New Canaan, Connecticut?” It took a few seconds, but my eyes eventually wandered down to what the poster was ostensibly advertising, which was this:

Oh, so I guess gleaming white teeth are what’s being touted here. But really – didn’t anybody take a step back and look at this thing and think that it was a little bit wrong? Then again, maybe they’re the same marketing firm that was hired by this Wendy’s:


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Filed under Found objects, Photos

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